Media/ areas possible for exhibition sites researched:

4th Plinth: (located in Trafalgar Square.)

An established icon for London, in which brings out the art critic in everyone, the fourth plinth is one of the world’s most famous public art commissions. It plays an important role in bringing contemporary art and debate to millions for free, casting a new light on London’s most historic square. Launched in 1998, the 4th plinth has become known around the world for its diverse commissions and commentary on complex and contemporary issues. The Fourth Plinth commissions are chosen through public consultation and decision making by the Fourth Plinth Commissioning Group, an independent panel of artist, journalists, and curators. The mayor approves the winning artist based on the recommendations of the Commissioning Group.

Instagram:

Gives people the power to build community and bring the world closer together. Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a personal feed. Allows you to connect with more people, build influence, and create compelling content that’s distinctly your in which can reach a view audience all over the globe in a vast amount of time.

Clear Channel:

Clear Channel's advertising estate offers local reach or national fame, depending on your needs. Clear Channel is a Platform for Brands and a Platform for Good. Clear Channel UK is part of Clear Channel Outdoor - one of the world’s leading Out of Home media owners. Here in the UK, they operate more than 35,000 sites nationwide, from Inverness in Scotland to Truro in Cornwall and in every major urban area in between. Out of Home is a strong proposition for advertisers, it's why Out of Home has the ability to deliver our advertisers’ media objectives, from brand building to activation, and whether complementing or competing with other media channels. It's the perfect Platform for Brands. But they’re more than a media owner. They believe they have a responsibility to serve the surrounding communities and make a positive contribution to society. They continually invest in infrastructure and projects to find new and impactful ways to continue to make Out of Home a Platform for Good.

Billboards:

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Posters:

Posters clearly demonstrates the application of commercial advertising techniques and is appealing to the viewing audience encourages them to get behind the portrayed subject and offer up support for what is being displayed. A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.